Gamification Platform

We Make Brands Playable

The gamification platform for trade shows, retail and promotions. Choose a game, customize the branding, engage your audience and measure results. No app, no extra hardware: just scan the QR code and start playing.

Illustration: Gamification with smartphone and large screen

Overview

Platform

Game Library

From spin-the-wheel to jump'n'run: ready to use and fully customizable to your brand.

Data-driven

Contacts & Results

Capture leads, track plays, measure dwell time. Everything in real-time, everything in your dashboard.

Technology

Works Everywhere

Trade show, retail, DOOH, web or mobile: gamification works wherever your audience is.

Your Gamification Project in 4 Steps

01

Choose a Game

Pick from 30+ brandable games, from spin-the-wheel to jump'n'run. Or let us develop a custom game that perfectly fits your campaign.

02

Customize Branding

Logo, colors, sprites, sounds and prizes: customize every detail to match your brand. Configure everything yourself in the GameHub, in minutes.

03

Engage Your Audience

Screen at a trade show booth, in a storefront or as a mobile-only campaign: scan the QR code and start playing. No download, no setup.

04

Measure Results

Plays, contacts, dwell time, prize redemptions: track everything in real-time in your dashboard. Data-driven instead of guesswork.

Benefits

Why billboard.games?

Gamification for Everyone

No extra hardware, no app downloads. Every screen becomes a playing field, from 85-inch displays to smartphones.

Phone as Controller

Our signature feature: the smartphone becomes a gamepad. Visitors control the game on the big screen directly from their own phone.

Data-driven Marketing

Lead capture directly in the game. Leads, opt-ins and player behavior: everything measurable, everything in your dashboard.

Self-Service Platform

Configure games, branding and campaigns yourself in the GameHub. No agency, no waiting.

Deployment

How to Deploy Our Games

Three typical setups – all browser-based. Choose what fits your location, hardware and campaign.

Phone Controls the Screen

Big screen shows the game, QR code connects: inputs run on the smartphone. Trade show, storefront, DOOH – no Bluetooth and no app.

Touchscreen on Display

Where screen and setup allow, play directly via touch on the device. One display, no pairing steps for quick rounds.

Web-only on Smartphone

Campaign entirely in the mobile browser: social ads, newsletters, landing pages. Same games, different channel – still no download.

Game Library

From spin-the-wheel to jump'n'run: ready to use and fully customizable to your brand.

Planning

Pricing & Packages

Compare Essential, Standard and add-ons for budget and setup. Our game library: every game is fully brandable. We develop custom games on request.

View Pricing

Answers

FAQ

Technology, process, lead capture and use cases explained concisely.

FAQ

Insights

Blog

Use cases, ideas and learnings from real gamification campaigns.

Go to Blog

Signature Feature

Phone as Controller. The Big Screen Becomes a Playground.

This is the billboard.games moment you won't forget: visitors scan a QR code and control the game on the big screen directly from their own phone.

  • Your own smartphone becomes the controller for the big screen.
  • No app download, no Bluetooth setup, no extra device on site.
  • Perfect for trade shows, retail and activations, because interaction becomes immediately visible.
How the Platform Works

Direct Line

Contact

If you already know what you need, we can start planning the right setup.

Contact

Ready to Make Your Brand Playable?

The gamification platform for trade shows, retail and promotions. Choose a game, customize the branding, engage your audience and measure results. No app, no extra hardware: just scan the QR code and start playing.