Gamification, right where your audience is.

Whether at a trade show, in a storefront, on a public screen or directly on a smartphone: gamification works wherever people should pay attention.

Illustration: outdoor display with smartphone game control

Use cases

Where gamification works

Trade show, retail, DOOH or mobile: each scenario has its own requirements. See which formats work where.

A trade show booth that gets played.

Trade show halls are loud, crowded and fast-paced. Gamification at the booth creates dwell time, highscore challenges draw attention and lead capture runs in-game.

Illustration: vertical screen on a stand with QR code and pixel game, trade show use

A storefront that plays back.

Storefronts are visible 24/7. QR code on the window, game on the phone: passers-by become players who come back later.

Illustration: people in front of a digital storefront display with QR code and smartphone control

Screen advertising you play instead of ignore.

Public screens often go unnoticed. With gamification, advertising becomes interaction: playing instead of looking away.

Illustration: interactive digital signage in public space, audience and game on large display

Gamification that fits in your pocket.

Mobile-only campaigns reach users via social ads, newsletters or QR codes on print materials.

Illustration: smartphone with game, controller and QR code, mobile campaign

Gamification for your team.

Internal events, team building or trade shows with your own audience: quiz challenges and highscores drive engagement.

Illustration: large screen with jump-and-run game, smartphone serves as controller

Requirements

What you need

No special equipment, no installation: three things are enough to bring billboard.games to the floor.

Browser-based device

TV, smart TV, signage player or laptop with a modern browser.

10 Mbit internet connection

Stable Wi-Fi or LAN at 10 Mbit/s or more is sufficient.

A phone to activate

Scan QR code and the smartphone becomes the controller, no app needed.

Deployment

How to Deploy Our Games

Three typical setups – all browser-based. Choose what fits your location, hardware and campaign.

Single Player on One Display

One player connects to the big screen via QR code and controls the game from their smartphone. Trade show, storefront, DOOH – no Bluetooth and no app.

Multiplayer on One Display

Several players connect to the big screen at the same time via QR code and control the game from their smartphones. Perfect for lobby battles, team plays and event highlights, no app.