Blog
Ideas, cases and platform notes.
Category
Media
billboard.games wins 2x Bronze at the VAMP Award
At the VAMP Award, the Dragee Keksi promotion with our smartphone game received two Bronze awards.
- medien
- kampagnen
- technik
- leads
Media
DIGIUP Games - powered by billboard.games (cooperation with Best Systems)
DIGIUP Games adds interactive games to digital signage screens: a QR code connects the smartphone to the display as a controller, powered by billboard.games together with Best Systems.
- technik
- bildschirmwerbung
- medien
- leads
Media
#glaubandich CHALLENGE: billboard.games Wins the City Pitch in Innsbruck
At the Innsbruck city pitch of the #glaubandich CHALLENGE 2026, billboard.games won the Culture, Media and Entertainment category, including a final ticket and 1,000 euros in prize money.
- medien
- kampagnen
Blog
Play Instead of Collecting Brochures: How Gamification Brings Trade Show Booths to Life
Trade show halls are crowded and attention is scarce. Interactive games on the screen turn passing visitors into active participants and fleeting glances into measurable contacts.
- messe
Blog
The Storefront That Waves Back: Gamification in Retail
The storefront as a silent salesperson, and why silence is no longer enough.
- retail
- handel
Blog
Which KPIs Gamification Can Really Deliver
Gamification is more than a show element. Set up properly, it delivers hard numbers on reach, interaction and leads, making campaign success measurable.
- kpis
- messbarkeit
Media
OE3 Wake-Up Challenge on Screen: Interaction in Public Space
During the OE3 Wake-Up Challenge, commuters at Austrian train stations could vote live via QR codes and use digital screens interactively, showing how screen advertising can create experiences instead of only displaying content.
- medien
- case_study
- bildschirmwerbung
Media
Standardized Gaming Solution for Screen Advertising Launches in the Austrian Market
billboard.games is part of the first standardized gaming solution for screen advertising in Austria, enabling interactive screen-to-mobile experiences in public spaces.
- medien
- bildschirmwerbung
- technik
Media
Our Vision: Gamification for Everyone, and Why We Are Rethinking Interactive Advertising
With billboard.games, we are pursuing a clear vision: gamification should be simple, accessible and usable directly on existing screens.
- medien
- vision
- strategie
Blog
Branding in Games: More Than a Logo in the Corner
A logo on the start screen is nice, but it leaves potential on the table. Branding becomes powerful when game mechanics, visuals and message work together.
- branding
- technik
Blog
Five Game Ideas for Your Next Campaign
Not every game fits every use case. Spin the Wheel, Quiz, Slot Machine, Jump-and-Run or Catch the Object: every mechanic has its strengths.
- kampagnen
- retail
- messe
Blog
From Idea to Playable Experience in 72 Hours
Gamification often sounds like a large project. With ready-made modules and clear workflows, a branded game can be set up within a few working days.
- technik
- prozess
Blog
From Game to Sale: The Customer Journey After the Game
The game experience is the beginning, not the end. What matters is how you guide participants afterwards, online, in store or through the sales funnel.
- leads
- customer_journey
Blog
Why App-Free Gamification Is Essential
Nobody installs a new app at a trade show or shopping mall just to try a game. Browser-based games dramatically lower the barrier to entry.
- technik
- retail
- messe
Blog
Interactive Giveaways: From Prize Draw Box to Lead Funnel
Everyone knows giveaways, but the classic business-card box deserves an upgrade. Digital games combine playfulness, branding and data capture in one measurable process.
- leads
- retail
- bildschirmwerbung
Blog
From Poster to Interaction: Rethinking Screen Advertising
Digital screens in public spaces are everywhere, yet often they only loop spots. With gamification, screens become playgrounds where brands can be experienced.
- bildschirmwerbung
- technik
From insights to your own campaign
We show you how to implement gamification solutions for your channel -- individually and fast.