Playful promotion right at Vienna's universities

• Campus promotion at Vienna universities
• Battery-powered mobile screen
• Catch game with a golden Dragee Keksi
• Participation via the user's own smartphone
• Reduced reliance on printed materials

For Dragee Keksi, we ran a promotion campaign at universities in Vienna. A battery-powered screen was set up directly on campus for the duration of the promotion. Students could play a catch game on their smartphones and catch the golden Dragee Keksi. The campaign was carried out together with Young Enterprises, who managed the activation on site.

The implementation was based on a mobile, battery-powered screen that was deployed directly on campus during the promotion period. Students played the catch game on their smartphones and interacted with the brand right away.

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