billboard.games wins 2x Bronze at the VAMP Award

The Dragee Keksi promotion was awarded Bronze twice at the VAMP Award. For us, that is a strong signal that a simple, easy-to-understand game can create real attention in a promotion setting.

The central element was our digital giveaway game, controlled via smartphone. Participants scanned a QR code and used their own phone as a joystick to control the game directly on our mobile stand. No app, no installation, no friction.

The game mechanic

Dragee Keksis fall from the top of the screen. Whoever keeps catching them for the longest time stays in the game and keeps scoring points. The mechanic works because it is instantly understandable, easy to enter and based on a clear, repeatable goal.

That is exactly why this format works so well for promotions: passers-by and visitors can join within seconds. The game does not need a long explanation. It invites participation immediately, turns the screen into a playing field and makes the brand tangible through interaction.

Why it worked

• low entry barrier through QR code and browser
• clear, intuitive mechanic with immediate feedback
• high participation potential through short, motivating rounds
• strong fit for the Dragee Keksi promotion at the point of sale and in event settings

You can also find the case in our references.