Responsible gaming as an interactive experience

• Implemented at the Wings for Life World Run 2026
• Interactive responsible-gaming quiz for Casinos Austria AG
• Player protection translated into an emotional experience space
• Bridges the topic to e-sports and competitive play
• Now also used at additional events

For Casinos Austria AG, we developed the interactive Playsponsible Quiz and rolled it out at the Wings for Life World Run 2026. The goal was to move responsible gaming out of the usual warning-sign corner and translate it into a positive, contemporary experience.

The quiz made player protection tangible instead of merely communicative. Visitors engaged with the content in a playful way and encountered the topic in an environment connected to e-sports and competitive play. The result was a format that created attention, activated knowledge and linked responsibility with relevance.

The Wings for Life World Run provided the ideal stage: an event with emotion, reach and social impact. Together with Bartlomiej Kleczek, this became a blueprint for experience design that does not separate brand building from responsibility, but combines both effectively. The game is now also used at additional events to communicate the topic in a lasting, hands-on way.

Impressions